2019 - Current   |   AKQA - Associate Creative Director 

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2016 - 2019   |   AKQA - Senior Art Director 

Split responsibilities between Apple’s internal Marcom Launch team and as lead art director at AKQA’s conceptual/innovations team. Managed all aspects of the creative process for clients in tech, automotive, gaming and creative industries. Conceptualized, art directed and produced a wide range of projects from systematic design languages for products to integrated big brand campaigns and socially driven initiatives.

• Redesigned and implemented a new homepage design system for the landing page of renowned tech company (average 500 mil views a month).

• Created systematic design languages for innovative web and product interfaces while working cooperatively with development teams.

• Helped roll out ambitious world tour/humanitarian effort by one of the world’s most celebrated classical artists.

• Worked alongside strategy to build briefs built on core client insights and objectives.

• Directed and styled animations and motion projects for explainer and campaign videos.

• Lead hands on creative on numerous pitch projects efforts resulting in new client acquisitions worth 4 mil in creative service retainers.

• Managed up to 6 mid to junior level creatives on projects to ensure high level of craft, consistency and to meet deliverable deadlines.

Clients: Activision, Yo-Yo Ma, Apple, IBM, Levi’s, World Food Program, Oculus, Audi

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2013 - 2016  |   iCrossing - Senior Art Director 

Lead art director for the creative department at iCrossing SF. Developed design directions for mobile and desktop websites and apps. Art directed and executed web based campaign identities.

• Conceptualized and redesigned DeKuyper website that resulted in tonal marketing shift for the brand as well as 200% increase in sales making it the #1 cordial brand.

• Lead art director in the acquisition and retainment of Capital Group (studios largest client at the time ≈ 6 mil in creative services retention).

• Created systematic design languages for innovative web and product interfaces while working cooperatively with development teams.

• Managed mid to junior level creatives on projects to ensure high level of craft, consistency and to meet deliverable deadlines.

• Lead hands on creative on numerous pitch and client growth projects.

Clients: Capital Group, Lenovo, PepsiCo, LG, Jim Beam, Mitsubishi, Toyota

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2011 - 2013   |   LEVEL Studios - Senior Visual Designer

Developed design directions for mobile and desktop websites and apps. Art directed and executed web based campaign identities. Campaign and UX concepting. Prepared creative deliverables for pitch projects. Art directed designers in the execution of site/campaign artwork to ensure creative quality and brand consistency.

Clients: Zynga, Samsung, Lenovo, Cisco 

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2008 - 2011   |   DDB : Senior Designer

Designed for a wide range of clients in brand, retail, direct response, campaign, packaging and digital formats. Participated in the formulation of large scale campaign pitch projects for national and international corporate clients. Art directed designers and mac operators in the execution of campaign artwork to ensure creative quality and brand consistency. Worked closely with creative directors/art directors in developing and creating brand/campaign identity and artwork.

Clients: McDonalds, Stihl, Lotto, Comedy Central, Cadbury, Telecom

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2005 - 2008   |   Oliver Young : Designer

Designed for a wide range of clients in brand, retail, direct response, campaign, packaging and digital formats. Headed design and concept development for brand identity systems. Lead new business pitch projects.

Art Direction, Creative Direction, Web Design, Illustration, Packaging, Brand Identity Development, Visual Design Direction, Campaign Identity Development

D&AD shortlisted (Direct), Axis Silver (Design), Axis Bronze (Art Direction), Axis Silver (Guerilla Advertising)